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Strategic Plan
To develop the strategic plan for Burnaby Community Connections we used a Strategic Platform Model. Our plan is therefore based on our mission and allows us to grow in response to community needs.
Strategic Direction
To be the agency of choice for people seeking help or to help others; and be a visionary in the development of community-based solutions to social issues.
• Information and Referral - Develop new programs that enhance our ability to ensure Burnaby residents are aware of, and have access to the community services they need, when and where they need them.
• Community Driven - Build upon the community driven programs to deepen their impact, broaden the base of clientele, and have innovative ways of engaging the community in direct program delivery.
• Branding - To define the public image of the organization with a new name, logo and brand that will encompass all of the existing programs and not limit future growth.
• Marketing and Promotions - Establish an agency brand that is recognized and understood by the public.
• Communications - Build our committed supporter and contributor base through consistent, high-quality and engaging internal communications.
• Human Resources - Focus on developing our staffing capacity, both paid and voluntary, through recruitment and retention of qualified individuals for specific roles with emphasis on excellence in team and individual performance and personal growth.
• Technology - Invest in technology that will enhance our delivery of programs and the efficiency of operations.
• Board of Directors - Transition to a governance board providing leadership through planning, policy and oversight.
